Q: In a few words, tell us a little bit about who you are and “what you do”?
I am Farah Fortune. I’m the director of African Star Communications. African Star has 3 divisions, celebrity, corporate and event management.
Q: How long have you been involved in “what you do”? Did you start out wanting to do this career or was there something else you had in mind?
I have run African Star for 8 years. I have however been in the PR game for over 10 years. I actually studied law. I however always loved PR and went into this eventually.
Q: What pushes you to wake up every day and do what you do? What’s your source of strength?
I adore my career. Its fulfilling, I never experience the same day twice and I absolutely enjoy what I do. That really helps get me up in the morning, knowing I’m going to do what I love every day. My ultimate source of strength though is my daughter. I want to leave her a legacy
Q: What are the most and least rewarding aspects of what you do?
I don’t really have any non- rewarding projects or clients. Everything I do has a purpose, otherwise it would be a waste of time. The most rewarding however is when your client is beyond happy with what you’ve done with their brand.
Q: Besides your career, are there other things you’re involved in?
I am involved in many youth projects and give quite a number of motivational talks. I never expected my career to allow me to become a motivational & entrepreneurial speaker but it’s truly fulfilling
Q: Any “words of advice” to the youth of today? What platform of communication would you prefer for them to reach out to you? Facebook, twitter, Email?
Live everyday as if it’s your last. Your dreams will not wait for you to achieve them. Start working on your dreams as soon as you are able. I really don’t mind how people contact me, however when it comes to work I prefer email.
Q: Lastly, If you had the power to solve one and only one problem in the world, what would it be and why?
I would want to solve wars and stop them. Too many innocent people are hurt over problems they have no say in.
Q: What’s the one thing you've always wanted but still don’t have?
My dream car… although I’m working on it. I’ve always wanted a baby blue in colour, Porsche 911 with black rims… Its coming!
Q: What do you think are your three best qualities? Your three worst?
My 3 best qualities are understanding others, handling a crisis and the ability to meet people anywhere. My 3 worst are patience (I have none),
Q: What do you think has stayed the same about you throughout life? What do you think has changed?
My drive. That has never changed. I got my first job cleaning hotel rooms, it never bothered me what I did, I was always focused on how I was going to make a success of my life regardless. The only thing that has changed in my life is the people I allow close to me. Ive had to become more aware of that
Q: What do you feel have been the important successes in your life? The frustrations?
Hiring staff was a truly successful moment for me. Your definition of success will constantly change throughout your career. The more you achieve the more your goals change. Currently success for me is creating employment and empowering other women. I don’t really let too many frustrations get to me. I can’t spend valuable time worrying about what I can’t change. I rather find time to make things work for me.
Q: What’s the most difficult thing that ever happened to you? How did you deal with it? Was it a turning point in your life?
The most difficult thing to ever happen to me was getting divorced. However it was also the most defining point in my life. It allowed me to realize how strong I am and what I’m truly capable of.
Q: Do you have any hobbies or special interests? Do you enjoy any particular sports? What do you do on Weekends?
I buy shoes. I’m a shoe addict. I know, I know, but I honestly don’t get too much time to really have a life. I love marathon walks and I do that in my spare time to keep fit. I spend weekends with my daughter when I’m not working. She needs my time too
Q: What things are most important to you now? Why?
My business and family have and always will be the most important things to me. They allow me to live my dreams and have them supported by people I love and who love me
Q: Who are three people in history you admire most and why?
Maya Angelou, Martin Luther King and my grandparents. My great grandmother was the first female of colour to hold a mining licence in SA. That’s a huge achievement to be proud of.